Virtual Production
ICVFX & LED Volume Studio for Film, TV & Commercial Content
Real-time environments. Captured in camera.
Creative & Technical Excellence in Virtual Production
Virtual Production transforms how film, television and branded content is created.
By merging physical filmmaking with real-time digital environments, we build fully controlled cinematic worlds inside the studio — removing location constraints while enhancing visual realism.
Our team combines creative direction with technical precision, ensuring environments, lighting and camera movement operate seamlessly together.
What Is Virtual Production?
Virtual Production (ICVFX) uses LED walls driven by real-time 3D engines to display environments live during filming.
Instead of relying solely on green screen and post-production compositing, scenes are captured in camera with:
- Real reflections
- Natural lighting interaction
- True parallax depth
- Immediate creative feedback
Directors and cinematographers see the final world through the lens during production — not months later in post.
LED Volume & In-Camera Visual Effects (ICVFX)
Our LED volume stage enables high-resolution environments to be rendered and adjusted in real time.
Capabilities include:
- Unreal Engine integration
- Real-time camera tracking
- Dynamic lighting synchronisation
- Live scene adjustments
- Photoreal digital world building
This allows creative teams to refine environments instantly while maintaining cinematic quality.
Virtual Environments & World Building
We design and develop bespoke digital environments optimised for real-time performance.
These include:
- Photoreal landscapes
- Architectural interiors
- Stylised digital worlds
- Product-focused environments
- Automotive backplates and cityscapes
Each environment is engineered for seamless integration with camera movement and lighting conditions.
Driving Plates & Automotive Production
Virtual Production significantly enhances automotive filming by removing weather, traffic and location limitations.
Our in-house driving plates and LED workflows allow:
- Controlled time-of-day lighting
- Realistic reflections on vehicles
- Safe production environments
- Reduced location costs
- Consistent visual continuity
Automotive campaigns can be filmed efficiently without compromising realism.
Hybrid Virtual & Physical Production
We combine practical set builds with LED environments for seamless integration.
This hybrid approach provides:
- Real foreground sets
- Extended digital backgrounds
- Natural light spill and reflections
- Reduced compositing requirements
The result is cinematic realism that traditional green screen workflows struggle to replicate.
WHY VIRTUAL PRODUCTION
Controlled Environment
No weather disruption, no travel delays, no location restrictions.
Reduced Post-Production
More captured in camera, less heavy compositing later.
Creative Flexibility
Change time of day, environment or atmosphere instantly.
Sustainable Production
Minimised travel and reduced environmental impact.