Creative & Technical Excellence in Virtual Production
Virtual Production transforms how film, television and branded content is created.
By merging physical filmmaking with real-time digital environments, we build fully controlled cinematic worlds inside the studio — removing location constraints while enhancing visual realism.
Our team combines creative direction with technical precision, ensuring environments, lighting and camera movement operate seamlessly together.
Virtual Production Workflows
Virtual production combines physical cinematography with real-time digital environments displayed inside LED volume stages during filming.
Instead of relying entirely on green screen compositing, environments are rendered live around the production setup. Lighting interaction, reflections and background movement are captured directly in-camera while the scene is being filmed.
This allows directors, cinematographers and production teams to work against visible environments rather than isolated green screen setups.
In-Camera Visual Effects (ICVFX)
ICVFX workflows use LED volumes driven by real-time rendering systems to display environments during production.
Because the environment is visible through the lens during filming, productions can capture:
- Environmental reflections
- Interactive lighting
- Natural depth and parallax
- Background movement
- In-camera scene integration
This reduces the separation between production and post-production because more of the final image is resolved during filming rather than reconstructed entirely later.
LED Volume Production
The LED volume supports real-time environment playback, camera tracking and synchronised lighting workflows.
Environments can be adjusted during filming without rebuilding sets or changing locations. Lighting conditions, background playback and environmental movement remain synchronised with camera positioning throughout production.
Depending on the production setup, workflows may combine:
- Unreal Engine environments
- Real-time rendering
- Camera tracking systems
- Interactive lighting control
- Practical foreground sets
- Digital environment extensions
The production configuration changes depending on how much of the environment is being captured in-camera versus completed in post-production.
Virtual Environments & World Building
Digital environments are developed specifically for real-time production workflows.
These may include architectural interiors, urban environments, landscape scenes, product environments or stylised digital worlds depending on the production requirements.
Environments are built around camera movement, lighting response and playback performance to maintain continuity during filming rather than functioning purely as post-production assets.
Automotive & Simulated Travel Production
Virtual production workflows are frequently used for automotive filming and simulated travel environments.
Driving plates, LED volume playback and synchronised lighting systems allow productions to capture controlled driving scenes without relying on live road filming conditions.
This allows automotive productions to maintain consistent environmental lighting, reflections and weather conditions throughout filming while reducing location logistics and road-based production constraints.
Hybrid Physical & Virtual Production
Some productions combine physical set builds with LED volume environments rather than relying entirely on digital backgrounds.
Foreground set pieces, practical lighting and physical props can then integrate directly with the virtual environment during filming.
This improves interaction between physical elements and digital environments while reducing the amount of compositing required during post-production.
WHY USE VIRTUAL PRODUCTION?
Controlled Environment
No weather disruption, no travel delays, no location restrictions.
Reduced Post-Production
More captured in camera, less heavy compositing later.
Creative Flexibility
Change time of day, environment or atmosphere instantly.
Sustainable Production
Minimised travel and reduced environmental impact.
Virtual Production Questions
What is virtual production?
Virtual production combines LED volume technology, real-time rendering and physical cinematography to create environments during filming rather than relying entirely on post-production compositing.
What is ICVFX?
ICVFX stands for in-camera visual effects. These workflows capture digital environments, reflections and lighting interaction directly during filming using LED volumes and real-time rendering systems.
How do LED volumes work?
LED volumes display real-time environments around the production setup while synchronising lighting and camera movement during filming.
What software is used in virtual production?
Virtual production environments are commonly developed using Unreal Engine alongside camera tracking and real-time rendering systems.
Can virtual production replace location shoots?
In some productions, virtual production can reduce or replace location filming by recreating environments within a controlled studio setup.