Where Storytelling Meets Technology
Recode XR Studio develops commercial content using virtual production, studio cinematography, generative AI tools and post-production systems.
Projects may combine live-action filming, real-time environments, visual effects, animation and digital asset generation depending on the production requirements.
The studio supports commercial campaigns, branded content, music videos, digital advertising and social-first content using XR production systems.
Film & Commercial Production
Film and branded productions are developed using virtual production environments, studio cinematography and controlled studio setups.
Productions may include commercial campaigns, branded films, product content and studio-based advertising shoots.
Depending on the project requirements, productions may combine practical cinematography, virtual production environments and post-production compositing within the same pipeline.
Production setups are designed around lighting continuity, environment control and scalable content delivery rather than location-dependent filming workflows.
Music Video & Performance Content
Music video production may combine LED volume filming, real-time environments and AI-assisted visual development.
Performance content, stylised visual environments and hybrid digital productions can all be developed within the same controlled studio environment.
Environments, lighting conditions and playback systems can be adjusted during filming without rebuilding sets or relocating production.
Generative AI Content
Generative AI tools are used for environment development, campaign visuals, concept generation and digital asset creation.
This may involve AI-generated environments, campaign imagery, concept development and digital set extensions.
These tools sit alongside practical cinematography, virtual production and post-production systems
Visual Effects & Post-Production
The studio supports compositing, camera tracking, roto work, environment integration and CGI production.
Production pipelines may combine live-action footage with digital environments, simulations and post-production visual effects depending on the final delivery requirements.
The approach changes depending on how much is captured during filming and how much is completed in post-production.
Visual Effects (VFX)
Compositing, tracking and CGI integration for film, television and commercial production
Virtual CGI Environments
CGI environments for LED volume and virtual production setups
Animation
2D and 3D animation for commercial and virtual production content
Pre Production
Scene planning and pre-visualisation for virtual production
Simulations
Physics-based simulations for VFX and environment interaction
Visual Effects & Post-Production
The studio supports visual effects workflows including compositing, camera tracking, roto work, environment integration and CGI production.
Production pipelines may combine live-action footage with digital environments, simulations and post-production visual effects depending on the final delivery requirements.
The workflow changes depending on how much of the environment is captured during filming versus completed during post-production.
CGI, Animation & Simulation
Production workflows may also include CGI development, animation systems and simulation-based environment work.
These systems are used for digital environments, motion graphics, pre-visualisation and environment interaction workflows where required within the production pipeline.
Projects may combine practical filming, real-time rendering and CGI workflows within the same production environment depending on the technical setup.
Pre-Production & Environment Planning
Projects typically begin with concept development, technical planning and environment testing before filming begins.
Depending on the workflow, this may involve pre-visualisation, digital environment planning, playback testing and production pipeline setup before moving into filming and post-production.
This allows production teams to identify technical requirements and environment interaction early within the workflow rather than resolving issues later during post-production.
Why Use an Integrated Production Setup?
Traditional production pipelines often separate filming, environment design, VFX and post-production into disconnected stages.
Virtual production reduces that separation by allowing environments, lighting, digital assets and filming to come together during production.
This improves continuity between production stages while reducing reconstruction work later in post-production.
Creative Production Questions
What types of content does Recode XR Studio produce?
The studio supports commercial campaigns, branded content, music videos, digital advertising, VFX production and virtual production workflows.
Can AI-generated environments be used during production?
AI-generated environments can be integrated into virtual production, concept development and digital content workflows depending on the production requirements.
Does the studio provide VFX services?
The production pipeline supports compositing, CGI, camera tracking, roto work and environment integration workflows.
Can productions combine live-action and digital environments?
Projects can combine practical cinematography with CGI, LED volume environments and post-production visual effects within the same workflow.
What software is used within production workflows?
Production workflows may use Unreal Engine, compositing systems, CGI software and real-time rendering pipelines depending on the project setup.