Video Production
Recode XR delivers high-end video production powered by virtual production. From concept to post production, we combine creativity and technology to produce visually compelling content.
Creative & Technical Video Production
The Recode XR team brings together creatives and technologists to deliver video production through advanced virtual production workflows. We support productions end-to-end with the technical, creative, and logistical expertise needed to achieve controlled, efficient, and visually striking results.
Driving Plates
We provide in-house driving plates for film, television, and commercial video production. Also known as car plates, this footage captures the driver’s perspective across a wide range of environments, including urban streets, highways, and scenic routes.
Our stock driving footage allows realistic driving scenes to be created entirely within a virtual production environment, removing the need for costly location shoots while maintaining authenticity and visual continuity.
Music Video Production
Using virtual production, we deliver music video production that offers complete creative freedom without the constraints of traditional locations. Artists and directors can explore bold concepts, dynamic environments, and visually striking ideas within a fully controlled studio setting.
Real-time visualisation allows creative decisions to be made during the shoot, ensuring the final video aligns precisely with artistic vision while maintaining efficiency, consistency, and production value.
Sports Video Production
Using virtual production, we deliver sports video production that places audiences at the centre of the action. From interviews and documentaries to promotional and branded sports content, we create immersive visuals that capture performance, atmosphere, and intensity.
Our virtual production workflows reduce logistical complexity while enabling fast turnaround, controlled environments, and consistent visual quality — regardless of location.
Fashion Video Production
Using virtual production, we deliver fashion video production that captures movement, detail, and brand identity with precision. Controlled studio environments allow lighting, composition, and visual style to be refined in real time — ensuring consistency and creative clarity.
From campaigns and lookbooks to brand-led films and documentaries, we produce visually striking fashion content designed to engage audiences and elevate brand perception.
Frequently Asked Questions About Video Production
What video production services do you offer?
We provide video production services using virtual production workflows, including concept development, filming, driving plates, music video production, sports video production, fashion video production, and post production support.
What is virtual production in video production?
Virtual production combines real-time digital environments with live-action filming. It allows creative teams to visualise and adjust scenes during production, improving efficiency, control, and creative flexibility.
Do you offer in-house driving plates?
Yes. We provide in-house driving plates, also known as car plates, which can be used to create realistic driving scenes without the need for on-location shoots.
What types of video content do you produce?
We produce a wide range of video content including music videos, sports content, fashion films, branded content, promotional videos, and specialist virtual production-led projects.
Where is Recode XR based?
Recode XR is based in Manchester and works with clients across the UK and internationally.
Can you handle the full video production process?
Yes. We can manage the full video production workflow from concept and filming through to post production, or support specific stages depending on your project requirements.
What are the benefits of using virtual production for video production?
Virtual production reduces logistical complexity, lowers production costs, enables real-time creative decisions, and provides consistent visual results in a controlled studio environment.