At Recode XR, we’re transforming how fashion brands create content through our cutting-edge virtual production technology. Our LED volume and AI-powered workflows enable brands to produce stunning, high-quality fashion content with unprecedented efficiency and creative freedom.
Traditional fashion shoots waste up to 40% of budgets on sets, locations, and travel logistics. Our virtual production approach eliminates these expenses while accelerating your timeline from concept to delivery. Complete entire campaigns in days instead of months, and shoot multiple global locations in a single studio day without ever leaving Los Angeles.
Our state-of-the-art 150-degree curved LED screen creates photorealistic virtual environments that are indistinguishable from real locations. Your products and models interact naturally with the environment, creating a level of visual authenticity that traditional green screen simply cannot match.
Our proprietary AI technology generates custom backgrounds that seamlessly integrate into our ICVFX (In-Camera Visual Effects) workflow. This allows for infinite creative possibilities while maintaining complete control over your visual aesthetic. From Paris streets to Santorini sunsets, any environment can be created and modified in real-time.
From concept development through final delivery, our end-to-end service includes everything you need:
Connect your creative teams across time zones for instant feedback and approvals. Directors, photographers, stylists, and clients can collaborate remotely during the shoot, making real-time adjustments and approving content on the spot—dramatically reducing revision cycles and accelerating time-to-market.
Our virtual production technology has helped fashion brands reduce production costs by over 60% while creating 45% more content than traditional shoots. Recent projects include seasonal campaigns shot across 12 virtual locations in a single day, and complete project cycles—from initial concept to final deliverables—completed in just 7 days.
.Creative Consultation: We work with your team to understand your brand vision and campaign objectives
Environment Design: Our artists create or adapt virtual environments to match your creative direction
Pre-Visualisation: Review and approve virtual sets before shoot day
Production Day: Capture all your content efficiently in our state-of-the-art LED volume
Post-Production: Enhance and finalize your content with our expert post-production team
Delivery: Receive campaign-ready assets optimized for all distribution channels
